Mazelle graduated from Queen Mary University with a first class degree in Maths and Chemistry and a prize for excellence, so was a bit of a swat at Uni.

She began her career at Media Audits where she put her modelling skills to the test by working within the Advertising Effectiveness department. In 2002 she moved to Carlton TV to begin her quest for audience understanding in Programme Research. There she worked across all the Carlton productions, helping to monitor and improve their performance.

2004 saw Mazelle move agency side when she joined Starcom’s research department. She was promoted to Insight Manager in 2006 and in her four years there worked on both Starcom and MediaVest clients including Inbev, Levis, LG, Revlon, Honda, P&G, Kraft and many more.

At the beginning of the 2008 Mazelle became Head of Insight at OMD UK where she has been responsible for, amongst other things, ensuring that her department helps to generate great Insight that is at the heart of planning on client accounts.

This year marks the start of a closer relationship between Insight and Data as Mazelle adds the DataScience department to her responsibilities.