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| Date | News Item |  BACK
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14/03/2006 | Peugeot 107 campaign takes top honour at radio awards | Amanda Lennon Media Week |
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OMD UK and Euro RSCG jointly won the Grand Prix Award for their Peugeot 107 campaign at the GCap Media Radio Planning Awards, in association with Media Week. The judges felt that the 12-week campaign did something different to target 17 to 25-year-olds. Duncan George, commercial director at GCap Media, described the campaign as "a very brave use of creative which was combined with a media strategy that brought a car launch alive on radio". The campaign featured on Kiss, Galaxy and several DAB and Freeview stations, including Kerrang! and Smash Hits!. The winners will receive a trip to see any band anywhere in the world, courtesy of GCap. The Peugeot 107 campaign also took first place in the category of the most effective radio creative in association with Newslink (solus). MediaCom won the most effective radio campaign over £250,000, with Egg's promotion for Egg Money. The judges said it was "a fantastic multiplatform campaign that was well executed on-air, online and on the high street". Universal McCann was commended for its Autoglass campaign. The new category of most effective use of radio in a multimedia campaign was also awarded to MediaCom, for GlaxoSmithKline's NiquitinCQ. The winner in the under £250,000 category was Goodstuff Communications for the Pepsi Americas' Ting campaign. Radio Works was highly commended for its National Autistic Society campaign. |