BrandScience

The need for clients to understand the ROI of every marketing investment has never been greater. BrandScience consultants statistically determine and quantify the drivers behind business performance by evaluating all business factors, from communications detail to external and economic factors.

Our intelligence is predictive as well as retrospective, making BrandScience the lead marketing effectiveness authority across hosts of brands, sectors, and markets.

DataScience

DataScience works across the business delivering data planning and evaluation services wherever data can be leveraged to drive advertising insight and effectiveness.

DataScience engineers insight from micro level data throughout the planning cycle. During the planning phase we are interested in audience understanding. Customer data is used to pinpoint value within a business and potential within an audience. Geographical data drives our understanding of catchment areas and prospect hot spots.

Media performance analysis is delivered via bespoke reporting suites and through our specialist media allocation, evaluation and forecasting tools.

Taking past performance and projecting forward is the basis for our response scenario planning and forecasting.

As a data team within a media agency we demonstrate the power of data in driving effective decisions in both online and offline media planning. In partnership with our sister division ‘BrandScience’ we deliver data planning and evaluation solutions from tactical and granular through to strategic and holistic, providing a media neutral view of advertising effectiveness.

Fuse Sport & Entertainment

Fuse is our sponsorship, branded entertainment and content creation division. They advise our clients how to use non-traditional forms of communication from branded content to product placement and events within the communications mix to build brands and business.

They enable brands to connect with their customers  through consumer passion points

Sport
Music
Gaming
Film
Art & Fashion

Fuse do this through a combination of content origination, events, sponsorships, brand integration and partnerships.

OMD Insight

For OMD Insight, research means challenging the status-quo. We’ve created a number of unique research studies that allow us to gain an in-depth understanding of a client’s business and make a real difference to their marketing and communication strategies.

Our studies include a weekly Snapshots survey, U.F.O. (Understanding Fifties and Over), Communigraphics, Corporate Social Responsibility and Game On, the UK’s largest study into the effectiveness of ‘Advergames’.

OMD Search

At OMD Search we understand how consumers use search within their path to purchase. Our search experts are supported by a wealth of experience in areas such as SEO, paid listings and shopping engine feeds and an array of proprietary tools, working closely alongside our Online Display and Affiliate teams.

OMD Ignition

OMD Ignition’s objective is to help us all 'deliberately think differently’.

'Spark' idea generation sessions inspire fresh thinking and ideas in a fun, productive and actionable way. Ignition also run problem-solving workshops which get OMD and its clients thinking about business and communication problems in a deliberately different way. Ignition now also offer a host of training in the art of creative thinking and facilitation.