The Value Creators

OPera is the Omnicom media buying powerhouse that was set up in 2004 as a 50:50 joint venture between OMD and PHD. It handles negotiations across TV, Radio, Cinema, Press and Online, working closely with the buying, planning and Strategic Business Unit divisions within each OMD Agency.

Over and above enabling our clients to achieve market leading prices and quality, OPera creates genuine incremental advantage for its clients, whether that be through the provision of market leading research, analytic input, improved access to new media opportunities, or through the simple fact that it’s got a bigger database than any auditor, across most media.

Such is OPera’s success, that OPera Digital has now been launched as a specialist online venture with an even broader number of Omnicom agencies now leveraging volume advantage within the online market place.

If you’d like to hear more about OPera, please contact Marc Bignell at mbignell@operamedia.net or John Overend at joverend@operamedia.net.