Jonathan started his career at Bartle Bogle Hegarty as a media planner, working on campaigns for the likes of Boddingtons, Haagen-Dazs, Levis, and Audi; and winning a Campaign Media Gold award for a paper on Boddingtons.

He then joined the media independent PHD where he worked for 15 years rising to Executive Planning Director, again working on some classic brands including O2, Yellow Pages, BMW and Sainsbury's. While at PHD he wrote the first ever paper from a media agency to win an IPA Effectiveness Award for the launch of O2.

In 2010 he joined PHD's fellow Omnicom agency Manning Gottlieb OMD as Head of Strategy and Insight where he works on brands such as Virgin, Waitrose and Sony.

Specific planning areas he is particularly interested in include neuro-science and neuro-planning, behavioural economics, and challenger brands.