After a stint at Kids Company working as an Art Therapist, Anahita decided to join the world of media planning, starting at PHD in 1997 working on the BBC and Waterstones. She then moved to Universal McCann to work on Bacardi-Martini and the launch of the Microsoft Xbox, winning several awards. In 1999 Anahita moved to Manning Gottlieb OMD and never looked back. She began her career at Manning Gottlieb OMD in communications planning working on brands such as PlayStation, winning a Campaign Media Award as well as heading up the COI team planning campaigns for the Training and Development Agency for Schools, Child Protection on the Internet, Disability Discrimination Act, Health and Safety Executive and the Food Standards Agency. After four years Anahita changed roles to set up Manning Gottlieb OMD’s creative problem solving unit, Ignition, where she worked with clients such as the Home Office to train them in the dark arts of CPS and creativity as well as running immersion and idea generation days for Anti Knife Crime, FRANK, Counter Terror and Anti Binge Drinking.

In March 2009 she was promoted to the Executive Board as Head of Strategy and Insight, responsible for looking after the agency’s strategic offering born from great insight. Her role is to ensure that our communications planners, buying teams and specialist are creating the most influential plans possible in order to help our clients reach their objectives; we do this via the Influence Planning process. Anahita is also tasked with helping our agency live and breathe our ethos of Continually Creating Difference.