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04/09/2007 | McCanns puts Britannia on TV after three years | North West Media News |
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Britannia Building Society is to launch a campaign positioning itself as the “fairer" society in its first TV advertising for over three years. The campaign has been created by McCanns in Prestbury. The overcall campaign spend is £5m and is being bought by Manning Gottlieb OMD London. The TV campaign features an American observer of British society who is struck by its fairness and in particular on Britannia's membership reward scheme and the organisation's mutual status. The two TV executions will be supported by outdoor media, national press and online advertising. Britannia’s head of marketing Louise Fowler said the society: “We wanted to highlight the fact that Britannia is building a fairer society and to get the Britannia name on people's shopping lists. I feel this is clearly demonstrated in the campaign.” Britannia is the UK’s second largest mutual building society and has almost three million members. |