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| Date | News Item |  BACK
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23/07/2008 | Media Week Awards shortlist announced | Media Week, Sarah Crawley-Boevey |
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LONDON - Carat, OMD UK and MediaCom have been shortlisted for the 2008 Agency of the Year at this autumn's Media Week Awards. The shortlist for all awards at the event was announced this afternoon. Among the highlights, two outdoor companies will go head to head for the Sales Team of the Year award. JCDecaux and CBS Outdoor will each be pitched against Bauer Advertising, Guardian News and Media and Viacom Brand Solutions, as none of last year's shortlist made the cut. Also up for a Media Brand award this year, the cermony for which will be held at Grosvenor House in Park Lane on October 30, are Bebo, Dave, Last.fm, Metro and Nickelodeon. The high level of entries has seen double nominations for individual companies in several categories. JCDecaux will have two chances to win the award for Sales Pitch Large (over £1m), while Bauer will have three shots at Sales Pitch Niche (under £250,000), twice as Bauer Advertising and once as Bauer Radio. In the International Campaign category, Mindshare and Universal McCann are both up twice, while for Media Idea Large (over £1m), Carat and MediaCom will go up twice each against Starcom and ZenithOptimedia. And it's not just about traditional advertising, as research efforts will be rewarded on the night. The Radio Advertising Bureau has been shortlisted in the Best Research Initiative category, along with CBS Outdoor, Guardian News and Media, IPC Media, JCDecaux, Sky Media and Viacom Brand Solutions. The full awards' shortlist: Sales Pitch Large (over £1m) _________________________ Bauer Advertising for Nokia CBS Outdoor for Match.com GCap Media for Ford Galaxy JCDecaux for Vodafone JCDecaux for Coca-Cola The Mail on Sunday for Sainsbury's Sales Pitch Medium (£250k-£1m) _____________________________ CBS Outdoor for PlayStation Guardian News & Media for Intel ids for Vauxhall Tigra Independent News & Media for Mercedes Benz Turner Media Innovations for GSK Aquafresh Viacom Brand Solutions for Clarks Shoes Sales Pitch Niche (under £250K) ____________________________ Bauer Advertising for COI - Royal Marines Bauer Advertising (regional sales) for Asda Be Live Bauer Radio for The Scottish Government Carlton Screen Advertising for CSA introduces live in-cinema gaming for Volvo MEN Media for NatWest Times Media for HSBC Home Insurance and Pensions Viacom Brand Solutions for J&J Clean & Clear Media Brand of the year ____________________ Bebo Dave Last.fm Metro Nickelodeon Media Idea Large (over £1m) _________________________ Carat for Gordon's Gin Carat for Royal Marines MediaCom for Mars Twix MediaCom for Mars Pedigree Starcom for Honda ZenithOptimedia for Procter & Gamble - Ariel Media Idea Medium (£250k-£1m) _____________________________ GoodStuff for Ann Summers MediaCom for Aquafresh MindShare for Unilever OMD UK for Walkers Snack Foods, Doritos 'Team4' (Michaelides & Bednash, OMD, 4Creative, Holler, Profero) for Channel 4 Media Idea Niche (under £250k) ____________________________ Carat for adidas I-Level for COI Manning Gottlieb OMD for Habitat OMD UK for Vodafone Vizeum UK International Campaign ____________________ MindShare for Ford MindShare for Castrol MPG for InterContinental Hotels Universal McCann for UPS Universal McCann for Xbox Media Innovation _______________ Bebo for Bebo/KateModern Carat for adidas ITV for eBay MindShare for Volvo OMD UK for Walkers Snack Foods, Doritos Profero for Halifax Collaboration ___________ Carat and RSVP for Nivea Visage Young Fuse Sport and The Sun for Coral Carat and Guardian News & Media for British Gas MediaCom and ITV for Mars Pedigree MediaCom and Guardian News & Media for Volkswagen News Group Newspapers, MediaCom, ZenithOptimedia and TalkSport for Mars Profero and The Sun Online for Halifax Best Research Initiative ____________________ CBS Outdoor Guardian News & Media IPC Media for IPC - The Origin Panel JCDecaux Radio Advertising Bureau Sky Media for Weetabix Viacom Brand Solutions for Digital Drive Sales Team of the Year ____________________ Bauer Advertising CBS Outdoor Guardian News & Media JCDecaux Viacom Brand Solutions Agency of the Year ________________ MediaCom Carat OMD UK |