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| Date | News Item |  BACK
TO NEWS |
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12/10/2007 | LA Fitness to back kickstart offer | Marketing |
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Health and fitness chain LA Fitness is supporting its latest brand positioning, 'We're on your side', with a direct campaign through Kitcatt Nohr Alexander Shaw. The work targets those who find exercise a struggle. It acknowledges that while time and motivation can be barriers to visiting the gym, LA Fitness can help people overcome such excuses with its introductory Kickstart Programmes, including a 'one free month' incentive. The activity includes direct mail, door-drops, national press ads and online banner ads. Media planning for the drive was handled by Manning Gottlieb OMD. |